    /* ── HERO (video shrinks on scroll, cream editorial palette) ── */
    .hero {
      position: relative;
      height: 200vh;
      background: #F5F1E8;
      color: #171514;
      padding: 0;
      margin: 0;
      overflow: visible;
      --p: 0;
      --vs: 1;
    }
    .hero__stage {
      position: sticky;
      top: 0;
      height: 100vh;
      width: 100%;
      overflow: hidden;
    }

    /* Decorative contour lines, fade in as cream reveals */
    .hero__bg {
      position: absolute; inset: 0; z-index: 0;
      pointer-events: none;
      opacity: calc(var(--p) * 1.4);
    }
    .hero__contours {
      width: 100%; height: 100%;
      color: rgba(23,21,20,0.08);
    }

    /* Top-right enrollment pill */
    .hero__pill {
      position: absolute;
      top: 108px;
      right: 7%;
      display: inline-flex; align-items: center; gap: 10px;
      padding: 8px 16px;
      background: rgba(23,21,20,0.03);
      border: 1px solid rgba(23,21,20,0.14);
      border-radius: 980px;
      font-family: 'Archivo', 'Inter', sans-serif;
      font-weight: 500; font-size: 10px;
      letter-spacing: 0.22em;
      color: rgba(23,21,20,0.78);
      text-transform: uppercase;
      z-index: 3;
      opacity: max(0, min(1, (var(--p) - 0.12) * 2.2));
    }
    .live-dot {
      width: 6px; height: 6px; border-radius: 50%;
      background: #34D399;
      animation: pulse 2s ease-in-out infinite;
    }
    @keyframes pulse { 0%,100%{opacity:1;transform:scale(1)} 50%{opacity:.5;transform:scale(.75)} }

    /* Video frame — full-bleed at rest, scales down on scroll */
    .hero__video-frame {
      position: absolute;
      top: 50%; left: 50%;
      width: 100vw; height: 100vh;
      transform: translate(-50%, -50%) scale(var(--vs));
      transform-origin: center center;
      border-radius: calc(var(--p) * 10px);
      overflow: hidden;
      z-index: 2;
      will-change: transform, border-radius;
      box-shadow: 0 calc(var(--p) * 40px) calc(var(--p) * 100px) rgba(23,21,20, calc(var(--p) * 0.22));
    }
    .hero-video {
      position: absolute; inset: 0;
      width: 100%; height: 100%;
      object-fit: cover;
      transform: none;
    }

    /* Bottom editorial stack: eyebrow + headline + sub + CTAs */
    .hero__foot {
      position: absolute;
      left: 7%;
      bottom: 72px;
      width: min(580px, 44%);
      z-index: 3;
      opacity: max(0, min(1, (var(--p) - 0.35) * 2));
      transform: translateY(calc((1 - var(--p)) * 14px));
    }
    .hero__eyebrow {
      display: inline-block;
      font-family: 'Archivo', 'Inter', sans-serif;
      font-weight: 500;
      font-size: 10px;
      letter-spacing: 0.24em;
      text-transform: uppercase;
      color: rgba(23,21,20,0.56);
      margin: 0 0 22px;
    }
    .hero__headline {
      display: flex; flex-direction: column;
      font-family: 'Inter', sans-serif;
      font-weight: 500;
      font-size: clamp(28px, 3.4vw, 50px);
      letter-spacing: -0.022em;
      line-height: 1.12;
      color: rgba(23,21,20,0.92);
      text-transform: none;
      margin: 0 0 26px;
    }
    .hero__headline-line { display: block; }
    .hero__headline-line--accent {
      font-family: 'Playfair Display', Georgia, serif;
      font-style: italic;
      font-weight: 500;
      color: rgba(23,21,20,0.88);
    }
    .hero__sub {
      font-family: 'Inter', sans-serif;
      font-size: clamp(13px, 1vw, 15px);
      line-height: 1.75;
      color: rgba(23,21,20,0.60);
      max-width: 460px;
      margin: 0 0 32px;
      font-weight: 400;
    }
    .hero__actions {
      display: flex; align-items: center;
      gap: 22px; flex-wrap: wrap;
    }
    .hero__cta {
      display: inline-flex; align-items: center; gap: 10px;
      padding: 12px 22px;
      background: #171514;
      color: #F5F1E8;
      border-radius: 2px;
      font-family: 'Archivo', 'Inter', sans-serif;
      font-weight: 500; font-size: 11px;
      letter-spacing: 0.2em;
      text-transform: uppercase;
      text-decoration: none;
      transition: background .2s, transform .15s;
    }
    .hero__cta:hover { background: #0a0908; transform: translateY(-1px); }
    .hero__cta svg { opacity: 0.85; }
    .hero__ghost {
      font-family: 'Archivo', 'Inter', sans-serif;
      font-weight: 500; font-size: 11px;
      letter-spacing: 0.2em;
      text-transform: uppercase;
      color: rgba(23,21,20,0.56);
      text-decoration: none;
      padding: 8px 2px;
      border-bottom: 1px solid rgba(23,21,20,0.2);
      transition: color .2s, border-color .2s;
    }
    .hero__ghost:hover { color: #171514; border-color: #171514; }

    /* Bottom-right folder-tag — echoes the portrait hero's card */
    .hero__tag {
      position: absolute;
      right: 7%;
      bottom: 72px;
      display: flex; flex-direction: column; gap: 6px;
      z-index: 3;
      opacity: max(0, min(1, (var(--p) - 0.55) * 2.4));
      transform: translateY(calc((1 - var(--p)) * 10px));
      padding: 14px 18px 14px 16px;
      background: rgba(255, 253, 248, 0.82);
      backdrop-filter: blur(10px);
      -webkit-backdrop-filter: blur(10px);
      border: 1px solid rgba(23,21,20,0.08);
      border-radius: 3px 10px 3px 3px;
    }
    .hero__tag-line {
      font-family: 'Archivo', 'Inter', sans-serif;
      font-weight: 500; font-size: 9px;
      letter-spacing: 0.22em;
      color: rgba(23,21,20,0.62);
      text-transform: uppercase;
    }
    .hero__tag-line:first-child {
      font-size: 10px;
      color: rgba(23,21,20,0.78);
    }

    /* Make sure btn-ghost on the hero still gets a visible treatment if used elsewhere */

    /* ── STATS BAR ── */
    .stats-bar {
      background: var(--white);
      border-bottom: 1px solid var(--border);
      padding: 0 5%;
      display: grid; grid-template-columns: repeat(4, 1fr);
    }
    .stat-item {
      padding: 32px 24px; text-align: center;
      border-right: 1px solid var(--border);
      position: relative;
    }
    .stat-item:last-child { border-right: none; }
    .stat-item::after {
      content: ''; position: absolute; bottom: 0; left: 50%; transform: translateX(-50%);
      width: 0; height: 2px; background: var(--brand);
      transition: width .4s ease;
    }
    .stat-item:hover::after { width: 60%; }
    .stat-num {
      font-family: 'Inter', sans-serif;
      font-size: clamp(28px,3vw,42px); font-weight: 900;
      color: var(--brand); letter-spacing: -1.5px; line-height: 1;
      display: block;
    }
    .stat-label { font-size: 12px; font-weight: 600; text-transform: uppercase; letter-spacing: .8px; color: var(--sub); margin-top: 6px; }

    /* ── THREE ROLES ── */
    .roles-strip {
      padding: 80px 5%;
      display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px;
    }
    .role-card {
      border-radius: var(--radius-lg); padding: 40px 36px;
      position: relative; overflow: hidden;
      transition: transform .3s, box-shadow .3s;
      cursor: default;
    }
    .role-card:hover { transform: translateY(-6px); box-shadow: var(--shadow-lg); }
    .role-card::before {
      content: ''; position: absolute; inset: 0; border-radius: inherit;
      background: linear-gradient(135deg, rgba(255,255,255,0.9) 0%, rgba(255,255,255,0.6) 100%);
      z-index: 0;
    }
    .role-card > * { position: relative; z-index: 1; }
    .role-card.card-blue { background: linear-gradient(135deg, #EFF6FF 0%, #DBEAFE 100%); border: 1px solid #BFDBFE; }
    .role-card.card-green { background: linear-gradient(135deg, #ECFDF5 0%, #D1FAE5 100%); border: 1px solid #A7F3D0; }
    .role-card.card-amber { background: linear-gradient(135deg, #FFFBEB 0%, #FEF3C7 100%); border: 1px solid #FDE68A; }
    .role-num { font-size: 10px; font-weight: 700; text-transform: uppercase; letter-spacing: 1.5px; margin-bottom: 16px; }
    .role-card.card-blue .role-num { color: var(--blue); }
    .role-card.card-green .role-num { color: var(--green); }
    .role-card.card-amber .role-num { color: var(--amber); }
    .role-icon-wrap {
      width: 52px; height: 52px; border-radius: 16px;
      display: flex; align-items: center; justify-content: center; margin-bottom: 20px;
    }
    .role-card.card-blue .role-icon-wrap { background: rgba(37,99,235,0.12); }
    .role-card.card-green .role-icon-wrap { background: rgba(5,150,105,0.12); }
    .role-card.card-amber .role-icon-wrap { background: rgba(217,119,6,0.12); }
    .role-card h3 { font-size: 20px; font-weight: 700; color: var(--ink); letter-spacing: -.3px; margin-bottom: 12px; }
    .role-card p { font-size: 14px; color: var(--sub); line-height: 1.8; font-weight: 500; }
